Whether it’s as an artist, label owner, a deep-drawing world-touring selector or system-building soundman behind some of London’s most important dances, V.I.V.E.K has an inherent drive to push things forward and contribute to the craft of music with serious attention to detail. A life-long frequency student dedicated to soundsystem culture, he has total respect for the heritage, value and rich variety of true music, an ability to totally arrest your full attention and imagination with his music… and has done so since he emerged in the early 2000s.
Musically pressed and blessed on key imprints such as his own System Music, Deep Medi, Tectonic and iconic reggae imprint Greensleeves, V.I.V.E.K’s creations are a crucial brew of bass styles encompassing everything from heavyweight bass hypnosis to flighty, steppy garage hybrids via sweet dub soul and all-out low-end pressure. His self-built custom soundsystem SYSTEM, meanwhile, is a unique force of nature in UK bass music culture; the most prominent modern system to be established this decade, it’s a whole new chapter in the UK’s long standing and illustrious history of barrier-breaking soundystem communities. As such, it attracts committed fans from around the globe and selectors from across the system spectrum.
His label System Music has the same treasured, trusted status; not only as a source of legit never-to-be-repressed artefacts that prize the real value of music, but also as a key platform for encouraging forward-thinking, powerful system music from across the OG – freshmen continuum. Karma to Kromestar, Sleeper to SP:MC, LAS to Egoless: System Music’s celebration of bass music’s sonic scope and nurturing of talent and craft ensures its consistent buy-on-sight ranking.
Most importantly it’s as a selector that V.I.V.E.K’s position is the most vital. The selective tailor of rich, immersive and eclectic sessions, few DJs dig as deep, join the dots or draw for dubs quite like this West London operator. Accentuating his influence as a producer, engineer, dubsmith, label curator and system builder; his creative excursions as a DJ, both on the dancefloor and the airwaves broadcaster on the likes of Rinse FM and Radar Radio, galvanise his status as one of the most respected, influential and singular artists who is driven by nothing but craftsmanship, unity and the sense of culture UK bass music needs to thrive and inspire.
